Last updated: April 2026

At The Bridal Affair UK Limited, we use cookies and similar technologies to help our website work properly, remember your preferences, improve performance, and understand how visitors use our site.

Some cookies are essential for the website to function and cannot be switched off in our systems. Other cookies are optional and help us improve your browsing experience. Where required by law, we ask for your consent before using non-essential cookies.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences, login status, and how you interact with the site.

How we use cookies

We use cookies and similar technologies to support core website functions, maintain security, remember your preferences, improve website performance, and understand how visitors use our website.

Some cookies may also help support customer-facing features such as account login, wishlist functionality, and other interactive tools on the website. Where our Virtual Dressing Room or other online features rely on cookies or similar technologies to function properly, these are used only as necessary for the operation and security of the service, or with consent where required.

Types of cookies we use

Strictly Necessary Cookies are required for the website to function properly. These may be used for security, page navigation, account login, session management, wishlist access, and other essential website features.

Analytics Cookies help us understand how visitors use the website, including which pages are visited most often and how the site performs. This helps us improve content, navigation, design, and usability.

Functionality Cookies allow the website to remember certain choices you make, such as preferences or settings, to provide a more personalised experience.

Third-Party or Marketing Cookies may be used by embedded services, plugins, social media tools, analytics tools, or other third-party features where applicable.

Wishlist and account features

Some cookies may be used to support account-related features on our website, including login sessions, saved preferences, and wishlist functionality. These help make it possible for customers to access saved items and account tools more smoothly.

Virtual Dressing Room

Our Virtual Dressing Room is an interactive website feature. Where needed, cookies or similar technologies may be used to support its secure operation, performance, and user experience.

This page explains only the use of cookies and similar technologies. For more information about how uploaded photos, generated previews, and related personal data are handled, please see our Privacy Policy.

When you first visit our website, you can choose whether to accept or reject non-essential cookies. Once you have made a choice, we will remember your preference for a period of time so that you are not repeatedly asked on every visit.

You can change your cookie preferences at any time by clicking the blue Cookie Settings link in the bottom right of the website page.

Third-party services

Some cookies may be placed by third-party services we use to support website functionality, analytics, embedded content, online tools, or other website features. These providers may process information in accordance with their own privacy and cookie notices.

More information

For more information about how we handle personal data, please see our Privacy Policy.

Contact us

If you have any questions about our use of cookies, please contact us at [email protected].

The Bridal Affair UK Limited
Holly House
Chapel Street
Easingwold
York
YO61 3AE
Email: [email protected]
Telephone: 01347 238837