Virtual Dressing Room – Terms & Conditions

Our Virtual Dressing Room, powered by FASHN.AI, is designed to enhance your bridal journey by offering a beautifully simple way to visualise our wedding dresses and occasionwear. By using this service, you agree to the following Terms & Conditions.


1. Purpose of the Virtual Dressing Room

The Virtual Dressing Room provides a digital visual interpretation of how selected gowns may appear when worn. These visualisations are intended as inspiration and guidance only and should not be considered an exact representation of fit, scale, fabric movement, or final appearance.


2. Uploading Your Image

To enjoy the Virtual Dressing Room, you may be invited to upload an image of yourself. By doing so, you confirm that:

The image is of you and you have full permission to upload it

No other individuals, including children, appear in the image

The image is appropriate, lawful, and respectful

To maintain the quality of the experience, we reserve the right to decline or remove images that do not meet these standards.


3. Understanding AI-Generated Results

Our Virtual Dressing Room uses advanced artificial intelligence technology to create your try-on experience. While we aim to deliver results that feel refined and realistic:

Outcomes may vary depending on image quality, lighting, pose, and clothing

AI technology may not always interpret images exactly as expected

Virtual results are not a substitute for professional fittings, tailoring, or in-boutique consultations

Each result should be viewed as a guide rather than a guarantee.


4. No Guarantee of Accuracy

The Virtual Dressing Room is provided on an “as available” basis. While we take great care in offering a premium experience, we cannot guarantee that:

Results will perfectly reflect the physical garment

The service will always be uninterrupted or error-free

Virtual imagery alone will be sufficient for purchasing decisions


5. Limitation of Liability

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

Subject to this, we are not responsible for:

Decisions made based solely on virtual try-on imagery

Differences between AI-generated visuals and the final garment

Any indirect or consequential loss arising from use of the service

Use of the Virtual Dressing Room is entirely at your discretion.


6. Your Consumer Rights

Nothing in these Terms affects your statutory rights under UK law, including the Consumer Rights Act 2015.


7. Privacy & Image Protection

Your privacy is extremely important to us. Uploaded images are processed securely and used solely to create your virtual try-on experience.

All personal data is handled in accordance with:

The UK General Data Protection Regulation (UK GDPR)

The Data Protection Act 2018

Further details can be found in our Privacy Policy.


8. Respectful Use

To preserve a safe and considered experience, you agree not to:

Upload images of others without their consent

Upload images containing children

Attempt to misuse, disrupt, or manipulate the service

Use the service for unauthorised commercial purposes


9. Updates to the Service

We may refine or update the Virtual Dressing Room from time to time as technology evolves. Continued use of the service confirms acceptance of any updated Terms.


10. Governing Law

These Terms & Conditions are governed by the laws of England and Wales, and any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.


Customer Wishlist – Terms & Conditions

1. Purpose of the Wishlist

The customer wishlist feature on thebridalaffair.co.uk is provided to allow customers to save, review, and share products they are interested in for personal reference or in preparation for appointments, enquiries, or future purchases.


2. Information Collected

When using the wishlist feature, we may collect limited personal information such as your name, email address, and the items you choose to save. This information is collected only when voluntarily provided by you.


3. Use of Wishlist Information

All information associated with your wishlist is used solely for internal business purposes, including but not limited to:

Managing and improving our products and services.

Preparing for customer appointments or enquiries.

Providing relevant customer support.

Understanding customer preferences and trends.

We do not sell, rent, or trade wishlist data or personal information to third parties.


4. Data Sharing

Wishlist information may be accessed by authorised members of The Bridal Affair team where reasonably necessary for business operations. We do not share wishlist data with external third parties except where required by law or to comply with legal obligations.


5. Data Retention

Wishlist information will be retained only for as long as it is reasonably necessary for the purposes outlined above or until you request its removal, subject to any legal or regulatory requirements.


6. User Responsibility

Customers are responsible for ensuring that any information submitted via the wishlist feature is accurate and up to date. Wishlist items are saved for reference only and do not guarantee availability, pricing, or reservation of products.


7. Removal of Wishlist Data

You may request the deletion of your wishlist and associated personal data at any time by contacting us via the details provided on our website. Requests will be handled in accordance with applicable UK data protection laws.


8. Changes to This Feature

We reserve the right to modify or discontinue the wishlist feature at any time without prior notice. These terms may be updated periodically, and continued use of the wishlist constitutes acceptance of any changes.